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ARTICLES & INTERVIEWS

Onboarding Hacks: How to Deeply Engage New Employees

What’s the Best Method of Onboarding Employees? Treat Them Like Customers

What’s the Best Method of Onboarding Employees? Treat Them Like Customers

At the Onboarding2025 conference in Silicon Valley, Theresa Ludvigson, VP Global Onboarding, took the main stage to share Salesforce's “high-tech and high-touch” strategy for deeply engaging new employees.

What’s the Best Method of Onboarding Employees? Treat Them Like Customers

What’s the Best Method of Onboarding Employees? Treat Them Like Customers

What’s the Best Method of Onboarding Employees? Treat Them Like Customers

Many businesses may not realize that the marketing strategies that engage customers can also be applied internally to engage employees and improve retention.

Reimagine Your Company’s Onboarding

What’s the Best Method of Onboarding Employees? Treat Them Like Customers

Reimagine Your Company’s Onboarding

Most companies are still stuck in a “put you in the pool and see if you can paddle” mentality about on-boarding. Death-by-PowerPoint new-hire orientations are common. Total chaos is the rule in delivering essentials to new hires: a computer, access and workspace to hit the ground running on Day One. Salesforce has spent the last two years reimagining on-boarding.

The Salesforce Spotlight Series

Leading with Authenticity and Enthusiasm with Theresa Ludvigson, SVP of People at Qualified

Reimagine Your Company’s Onboarding

Hear from host's Theresa Ludvigson, VP of Onboarding & Employee Connection, and T.J. Vilardi, Manager of Global Loyalty Programs, as they sit down with current and former Salesforce employees through each step of their career journey. From our most tenured employees in Koa Club, to our current Salesforce Alumni, and people back again as Salesforce Boomerangs - you won't want to miss these incredible stories. 

The Salesforce Alumni Story: The Power of Alumni Engagement, Networking, and Connection

Leading with Authenticity and Enthusiasm with Theresa Ludvigson, SVP of People at Qualified

Leading with Authenticity and Enthusiasm with Theresa Ludvigson, SVP of People at Qualified

How Salesforce approached the build and launch of their alumni community, and how alumni experience is a critical component of employee engagement.

Leading with Authenticity and Enthusiasm with Theresa Ludvigson, SVP of People at Qualified

Leading with Authenticity and Enthusiasm with Theresa Ludvigson, SVP of People at Qualified

Leading with Authenticity and Enthusiasm with Theresa Ludvigson, SVP of People at Qualified

It can be challenging to balance personal authenticity with professional boundaries, but it's crucial for our overall well-being. A rewarding work-life involves authenticity, tapping into our passions, and finding the right support.


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