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At the Onboarding2025 conference in Silicon Valley, Theresa Ludvigson, VP Global Onboarding, took the main stage to share Salesforce's “high-tech and high-touch” strategy for deeply engaging new employees.
Many businesses may not realize that the marketing strategies that engage customers can also be applied internally to engage employees and improve retention.
Most companies are still stuck in a “put you in the pool and see if you can paddle” mentality about on-boarding. Death-by-PowerPoint new-hire orientations are common. Total chaos is the rule in delivering essentials to new hires: a computer, access and workspace to hit the ground running on Day One. Salesforce has spent the last two years reimagining on-boarding.
Hear from host's Theresa Ludvigson, VP of Onboarding & Employee Connection, and T.J. Vilardi, Manager of Global Loyalty Programs, as they sit down with current and former Salesforce employees through each step of their career journey. From our most tenured employees in Koa Club, to our current Salesforce Alumni, and people back again as Salesforce Boomerangs - you won't want to miss these incredible stories.
How Salesforce approached the build and launch of their alumni community, and how alumni experience is a critical component of employee engagement.
It can be challenging to balance personal authenticity with professional boundaries, but it's crucial for our overall well-being. A rewarding work-life involves authenticity, tapping into our passions, and finding the right support.
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